Chanel Resort
Oscar de la Renta Resort
Prada Resort I was reading the WWD today and the issue was filled with articles on the recent resort collections. Resort, which use to be a small infusion of sunny cruise wear at retail stores, is now becoming a major season in its own. Designers have now staged several large scale fashion shows for this season; Karl Lagerfield having shown Chanel’s resort collection at NYC’s Grand Central, Santa Monica California in an airport hanger, and just recently at the Raleigh hotel in Miami. Oscar de la Renta has done 3 extremely formal (i.e. expensive) shows at the Park Avenue church. Whether designers are presenting cruise in different cities they have a market in, or their home city, designers are more cramped for time with exhaustive production schedules then ever before. We no longer just have the fall and spring shows anymore. We have pre-fall, fall, and spring resort. Not to mention that many designer lines now have diffusion lines and some designers still maintain their couture lines. How is it all done? With such a demanding turnaround time, how do designers ensure the best representation of their line is shown? The best quality, ideas, image, and uniquely innovative designs wear their labels. I do not understand how creativity can flourish under a timer. How does one put so many deadlines on the creative process?
One can also argue that the additional shows and the amount of new designers entering the industry each year are raising the creative bar. It is forcing designers and brands to truly define their image and the niche they fill in the oversaturated market place to make a statement. This increased amount of shows and competition is also pushing companies to increase the amount of marketing and production dollars that go into a show. With the amount of money some conglomerate fashion houses have to spend on fashion show productions, new designers without financial backers can not compete.
What are your thoughts on this? Is fashion becoming too fast and hurting creativity? Or is it raising the creative bar?
One can also argue that the additional shows and the amount of new designers entering the industry each year are raising the creative bar. It is forcing designers and brands to truly define their image and the niche they fill in the oversaturated market place to make a statement. This increased amount of shows and competition is also pushing companies to increase the amount of marketing and production dollars that go into a show. With the amount of money some conglomerate fashion houses have to spend on fashion show productions, new designers without financial backers can not compete.
What are your thoughts on this? Is fashion becoming too fast and hurting creativity? Or is it raising the creative bar?
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